CONTACT:
Drop me an email
Salt Lake City, UT
References Available Upon Request

Industrial Design, Product Photography & Marketing | Candle Warmers etc.

• Conducting product research and competitive analysis to obtain perspective and generate design concepts
• Industrial design sketch ideation
• Creating presentations of research findings and design insights to communicate with sales, marketing, and customers
• Creating 3D photorealistic renderings.
• Drafting detailed design documentation for communicating to Manufacturers in China
• Graphic design (presentation layout, photo editing, etc.) 
• Exploring emerging technologies in AI to assist in the idea-generation process
• Collaboration with cross-functional teams – including Creative Services, Graphic Designers, Sales & Marketing
• Product photography for catalog, web images, POGs and all promotions
• Overseeing project designs to be used on packaging and additional projects as needed for catalogs and other promotional materials
• Project management for photo & video shoots
• Creating original packaging concepts for new designs & products
• Creating floor displays, plan-o-grams, & creative merchandising solutions
• Branding multiple product lines sold in big box stores; Walmart, Hobby Lobby, Aldi, Whole Foods
• Working cross-functionally to share trends in the marketplace, identifying new design ideas for both branding and products

Product Design Manager | Chalk Couture

• Led the Product Design team in designing, illustrating, and producing Chalk Transfers, ChalkMade Kits, Chalk Surfaces, and all other Chalk Couture products.
• Established and managed all timelines and schedules related to product design. Integrated timelines with multiple departments to ensure on-time product launches.
• Excelled as a project manager and communicator between Product Design, Product Development, Communication Design, and Supply Chain. Expertly moved products from concept, through the design and approval phase, and to completion.
• Collaborated closely with the Product Strategy Director and Product Development team to brainstorm Chalk Transfer themes, conceptualize product ideas, and design styles that fit within the company brand.
• Utilized creative skills to create original illustrations, designs, and hand-lettering for transfer designs and other printed and digital products. Designed and produced reference sheets for hard goods produced domestically and overseas.
• Worked with Product Development on the aesthetic execution of products (color choices, product finishes, integration with existing product lines, etc.).
• Mentored and managed product designers and reviewed designs to ensure adherence to the company aesthetic.
• Collaborated with the CEO, Product Strategy Director, and Creative Directors in product reviews and critiques.
• Sourced designs to freelance illustrators and designers as needed. Managed all freelance contracts, licensing, budgets, and deadlines for on-time delivery.
• Kept up-to-date with design and color trends as they related to the home goods market.
• Reviewed and approved product samples for accuracy in design. Followed through with revisions as needed to ensure that all chalk transfers and products met company standards

Illustration & Art Direction | Photoplay Paper

• Illustration and art direction for a startup paper manufacturer
• Lead the design team in the creation of innovative products for market introduction
• Collaborated with other graphic designers to refine product design, test prototypes, and finalize designs
• This role encompassed illustration, surface design, web conceptualization and development, as well as marketing, social media, and SEO strategies.
• Specific responsibilities included designing and illustrating unique patterns, crafting paper products and embellishments, and facilitating their successful launch into the marketplace.

Director of Product Design | Scrapbook Expo

• Initiated product design by providing inspiration and ideation
• Created innovative art and new product lines for two distinct companies within the Scrapbook Expo umbrella of brands while overseeing sourcing and manufacturing operations in China.
• Led art direction, forecasted trends, and provided a diverse range of art and illustrations.
• Managed comprehensive marketing and retail initiatives, including the creation of plan-o-grams and packaging designs, conducting press checks, performing pre-press work, and coordinating production setup for printing in both the US and China.
• Ensured meticulous quality control
• Effectively managed projects and timelines, met all printing and production deadlines and budgets
• Designed & maintained the company website, and directed sales promotions and social media marketing efforts.

Consultation, Illustration & Art Direction | Fung Future 

• Initially provided consultations with factory to help them get started as a manufacturer for Michaels.
• Provided Art direction and illustrations that were outsourced by a variety of  big box retailers, including Michaels, Jo-Ann Fabrics, Walmart, Dollar General & Dollar Store, and Target.
• Met directly with buyers and consulted with the factory to relay buyers needs

Illustration, Art Direction & Content Creation | Silhouette America

• Illustrated designs for online marketplace
• Product photography
• Created projects featuring designs, how to videos and engaging content for subscription members
• Created projects featuring licensed designs from Warner Brothers, Carebears & Strawberry Shortcake
• Created and manged web images, web promotions and marketing images

Illustration, Conception, Art Direction, Owner & Operations | hellodreamer.com

• Creation and illustration of digital art, paper products, patterns, embellishments, and home goods for the crafting public
• Overseeing website design and maintenance & managing server operations
• Social media
• Developing sales campaigns
• Writing copy, proofreading, editing, and all marketing campaigns
• Managing all customer service for sales, promotions & subscription customers
• Weekly newsletters
• Quality control
• Leading a talented design team of 21 other freelance designers

Freelance Illustration, Design, and Web Development Services

Provided freelance illustration & design services to the following brands & companies:

• Crate Paper
• American Crafts
• DCWV
• Pebbles
• Dear Lizzy
• We R Memory Keepers
• Craft Smith
• Echo Park Paper
• Paper House Design
• Prima Marketing
• Simple Stories
• Pink Paislee
• L&S Brands
• Michael’s Arts and Crafts
• Walmart
• Target
• Cracker Barrel
• The Container Store
• JoAnn’s Fabrics

PROFICIENT IN:

Adobe Photoshop, Adobe Illustrator, Procreate, InDesign, Excel, Microsoft Office, Monday.com, Basecamp, Figma, Canva, Mac & PC, PowerPoint, Word, Lightroom, Aperture, Video and screen capture for video & web tutorials, Social Media, SEO, Marketing and Branding, Copy Writing, Technical Writing, Web Development and Design, WordPress design & coding,  HTML, Java, PHP